The verdict for estheticians: Square is solid software, but at $29/month it costs $1,168 over 3 years. Nexa does most of what Square does for $279 once. For solo estheticians and small teams, Nexa is the better deal.
Nexa: $279. Once. You keep $889. And you own it — no more "we're updating our pricing" emails.
| Feature | Square | Nexa |
|---|---|---|
| Invoicing | ✓ | ✓ |
| Scheduling | ✗ | ✓ |
| CRM | ✗ | ✓ |
| Time Tracking | ✗ | ✓ |
| Full Accounting | ✗ | ✓ (SIMPL) |
| Task Management | ✗ | ✓ |
| Price | $29/mo | $279 once or 3 × $99 |
| 3-Year Total | $1,168 | $279 |
| You own it? | No — stop paying, lose access | Yes — forever |
Square plus whatever else you're paying for:
Email yourself this comparison?
The math doesn't lie.
Estheticians deal with unique challenges that generic software was not built for: Tracking client skin history and treatment protocols across visits. Product costs per facial cutting into service margins. Vagaro showing clients other estheticians in the marketplace. Managing retail product sales alongside service bookings. Square charges $29/month on top of these daily realities. The median esthetician earns $38,000/year — $348/year in software subscriptions is a significant percentage of that income, paid every year, forever.
Nexa is $279 once. Invoicing, scheduling, CRM, time tracking, accounting — all connected, built for estheticians. You own it like you own your Facial steamer and magnifying lamp.
Your 10am wants a chemical peel but you can't remember if she had a reaction to glycolic last time. Your notes are scattered between Vagaro, a paper notebook, and text messages. Your 11:30 bought a serum last visit that she wants to reorder — you need to check inventory. Your 2pm is a new client and you need intake forms signed before touching her face. Vagaro charges $25/month plus a booking fee, and you're still using a separate notebook for skin notes.
Real estheticians near you who run their business on Nexa — book directly, no platform fee. Are you an esthetician? Post your business and get found in your area — $2.99 one-time. Or browse every esthetician on Nexa →
For solo estheticians and small teams, yes. invoicing, scheduling, CRM, time tracking, task management, and full accounting — all for $279 once. Square may be better if you have a large team (10+) or need enterprise-specific features.
Square has features like No monthly fee on Free plan and Instant setup that some businesses rely on. For most solo estheticians, these aren't dealbreakers.
At $29/month, Nexa pays for itself in 9.6 months. After that: $348 saved every year.
Yes. Nexa is $279 as a one-time payment, or 3 payments of $99 ($297 total). Either way it's a one-time purchase — no subscription, no recurring fees ever.
Own your tools. Stop renting your software.
Get Nexa — $279 Once