Two sales CRMs built for software companies. Service businesses need something else.
$20/mo
Marketing teams at software/SaaS companies
$23/mo
Businesses deep in the Zoho ecosystem who want customization
$279 once
Service businesses who need operations, not sales pipelines
HubSpot ($20/mo) and Zoho CRM ($23/mo) are both established tools with real user bases, and for most people the honest answer is that either will do the job — the difference shows up in fit, not quality. Over three years the running totals are roughly $806 for HubSpot and $927 for Zoho CRM, because subscription pricing compounds. Read the section below on which one suits your work; the cost table further down shows where the bill actually differs.
| Feature | HubSpot | Zoho CRM | Nexa |
|---|---|---|---|
| Pricing | $20/mo | $0–$52/mo (typically $23) | $279 once, unlimited users |
| Primary focus | Marketing automation, lead nurturing | Sales pipeline, deal tracking | Operations: scheduling, jobs, invoicing |
| Field service | No | Limited (Zoho FSM is separate) | Yes — built for it |
If you are choosing between these two, this is the part that matters. Both are established products and neither is a mistake — the question is which fits how you actually work. We have left ourselves out of this section entirely.
Headline prices rarely survive contact with a real invoice. These are the parts of the bill that move: where the ladder starts and ends, what an extra seat adds, and what comes off the top of money you take through the tool. A dash means we do not have that figure recorded — not that the fee is zero.
| HubSpot | Zoho CRM | |
|---|---|---|
| How it is priced | Monthly subscription | Monthly subscription |
| Entry price | $20/mo | $0/mo |
| Top published tier | $20/mo | $52/mo |
| Plan people typically land on | $20/mo | $23/mo |
| Per extra user | — | Priced entirely per user |
| Free tier | — | Yes |
Free edition for up to 3 users. Paid editions billed annually are $14 Standard, $23 Professional, $40 Enterprise and $52 Ultimate per user per month; billed monthly those rise to about $20, $35 and $50. Annual commitment is where the advertised saving comes from.
Pricing checked . Vendors change prices without notice — check the vendor before deciding.
Both of these are real products that a lot of businesses run on happily. If a comparison page only tells you what is wrong with the tools it is comparing, it is selling you something. Here is the honest case for each.
HubSpot is the more affordable of the two at $20/mo, though you may meet its limits as you grow. Zoho CRM costs more at $23/mo but brings a broader feature set. Recurring pricing compounds, so the multi-year figure is the one that decides it.
There is a third shape to consider, and we should say plainly that it is ours: Nexa is a one-time purchase at $279 covering scheduling, invoicing, CRM, time tracking and job management. It suits people who want to stop paying monthly and can do without staffed support and a large integration ecosystem. If those matter to you, one of the two tools above is the better answer, and we would rather you bought the right thing.
Sales CRMs track deals in pipelines. Service businesses track jobs on schedules. Different workflow, different tool.
For reference, since we are one of the three options named on this page: Nexa is $279 once, with no monthly fee and no per-seat charge. Whether that beats a subscription depends entirely on how long you would keep paying one.
Comparing "$X per month forever" against "$279 once" is not a fair fight unless we say what the monthly fee is buying. It buys real things:
Where we think the trade goes the other way: those benefits are priced as rent, they compound every year you keep paying, and you stop having them the month you stop. Which side of that is worth more depends on your business, not on our opinion — run the numbers below on your own tool list rather than taking ours.
30-day money-back guarantee. Replaces both subscriptions.
Pricing verified March 2026.