HoneyBook vs Nexa
The Real Comparison for Makeup Artists

HoneyBook
$36/mo ($432/yr)
VS
Nexa
$279 once — own forever
or 3 payments of $99
Break even: 7.8 months at HoneyBook's current price.

Does HoneyBook Fit Makeup Artists? Our Read

What makeup artists need from their software, from sources outside HoneyBook and outside Nexa:

HoneyBook covers the paperwork side of this trade well. Its proposals and contracts, invoices and payments, and client portal fit the signed-contract-before-work rule. Invoices can carry the deposit and the trial as separate line items, and the contract is the place to state a trial-fee refund rule. Its lead forms, scheduler, SMS reminders, Google Calendar and QuickBooks Online integration help with bookings and bookkeeping. Its listed features don't show a mileage log that applies the 72.5 and 76 cents-per-mile rates by date and ties each trip to a client and event, so you'd keep that log elsewhere. They also don't show a way to tag each job as bridal, salon, film or event, which matters for keeping income types and licensing notes apart.

Nexa covers invoices, estimates and quotes, payment plans, and a client pay portal where clients pay by card through your own Stripe account and sign estimates. It also has a CRM with tags and a public lead form, a booking page with intake forms, jobs with costing and profit per job, photos on each job, expenses, profit and loss, time tracking, and today's job stops sent to Google Maps. Tags and per-job profit could help separate bridal from film or event income. Nexa has no text messages, no Google Calendar sync (calendar export is an .ics file), and no QuickBooks or Xero sync. Its automated emails (sequences, workflows and reminders) send only while Nexa is open on one of your devices. It is software you own and run yourself, with no hosted support desk or vendor-run onboarding.

Over three years HoneyBook at $36 a month is $1,296. Nexa is $279 once, or 3 payments of $99. With optional Cloud Sync at $4.99 a month for 36 months, it comes to $458.64 in total. Stay with HoneyBook if text reminders, Google Calendar or QuickBooks matter to your bookings, or if you want vendor support. Nexa is the cheaper pick for a solo artist who is fine working on one device, with reminder emails going out only while Nexa is open, and without those integrations.

Our read for makeup artists: Keep HoneyBook if you rely on text reminders, Google Calendar or QuickBooks; choose Nexa only if you're a solo artist who wants the lower cost and accepts that its automated emails send only while Nexa is open.

Read on each linked page in October 2026. Check them again before you decide; vendors change plans often.

Bottom Line

HoneyBook costs makeup artists $432/year at today's list price. Nexa is $279 once for invoicing, scheduling, CRM, time tracking and accounting in one suite — so after 7.8 months it has cost less than HoneyBook, and you own it after that. What it is not: hosted-for-you software with a support desk and a roadmap you can lobby. That is the trade, and the rest of this page is the detail behind it.

Can it pay for itself?

Nexa is $279 once, about $23 a month over its first year. Its Drain Guard reads your expenses (from a linked bank, an imported statement, or ones you type in), finds the charges that repeat, and adds them up by the month. Keep or Cut then walks you through them one at a time. Cancel $23 a month of charges you'd forgotten about and Nexa has paid for itself inside the first year, before you count the HoneyBook bill you'd stop paying.

It depends on what you find and what you cancel, so we don't promise a number. In our demo data, Drain Guard finds 5 subscriptions adding up to $110.13 a month. That is sample data, not a customer's.

The verdict for makeup artists: Stay with HoneyBook if the needs in our read above apply to you. If they don't, Nexa covers the core invoicing, scheduling and books for $279 once against $1,296 for HoneyBook over three years.

Choose Nexa if:

  • You're done paying monthly forever
  • You're a solo operator or small team (1-5)
  • You need scheduler, connect crm and invoicing in one tool
  • You're tired of price increases
  • You want to own your tools like you own your equipment

Choose HoneyBook if:

  • You have a large team (10+) needing enterprise features
  • You're deeply invested in HoneyBook's specific workflow
  • You need a feature Nexa doesn't have yet

Sound Familiar?

Wedding season is most of my year. A bridal booking starts months ahead with a trial: we talk about the look, the dress, the photos and the weather, and I test products on her skin, noting every shade and product so the day itself is a repeat. On the wedding day I arrive early with a full kit, lighting and a chair, and work through the bridal party on a schedule tight enough that one late bridesmaid can push the photographer back. Makeup has to survive heat, tears and ten hours, so prep, primer and setting are as important as colour. Hygiene is strict: disposable applicators, sanitised brushes between clients, no double-dipping. Photoshoots and events fill the rest of my calendar, and each has its own look, lighting and timing. Weddings are booked with a contract and a non-refundable deposit, with travel fees for venues out of town. My kit is a serious expense, and I'm constantly replacing products and chasing new shades for a wider range of skin tones. My portfolio and reviews bring in most of my bookings.

Scheduling, client records and invoicing are the pieces of that day. Some tools rent you each piece separately. A few — Nexa among them — bundle the lot and carry their own booking link, with no per-appointment cut. The sections below price both routes honestly.

None of that is a software problem you can buy your way out of in one click — it is why the tool you pick matters more than what it costs. HoneyBook solves some of it. So does Nexa. The difference is what you are left holding in three years.

What HoneyBook Actually Costs Makeup Artists

Today's list price is $36/month — $432 a year, from HoneyBook's own pricing page. Every figure below is that price, multiplied. Nothing is projected.

Three years at today's price

Year 1$432
Year 2$432
Year 3$432
Three years of HoneyBook$1,296

Nexa: $279 once (or 3 × $99). Over the same three years, that is $1,017 less.

If HoneyBook raises its price, the three-year cost goes up; if it cuts it, the cost comes down. We don't guess which. Add-ons, extra seats and card-processing fees are not included, on either side.

Feature-by-Feature

FeatureHoneyBookNexa
Invoicing✓✓
Scheduling✓✓
CRM✓✓
Time Tracking—✓
Full Accounting—✓ (SIMPL)
Task Management—✓
Works offline—✓
Price$36/mo$279 once
or 3 × $99
3-Year Total$1,296$279
You own it?No — stop paying, lose accessYes — forever

✓ and ✗ for HoneyBook come from its own published feature list. — means the feature isn't in that list, which is not the same as HoneyBook lacking it: check with them. Three years is at today's price.

What "$279 Once" Does And Doesn't Buy

What HoneyBook Does Better

Straight from HoneyBook's own feature set. If one of these is the reason you pay them, that reason does not disappear because Nexa is cheaper.

HoneyBook is the better call if you need beautiful proposals and contracts specifically, or if your team is large enough that per-seat pricing still beats buying software outright.

What HoneyBook Is Built For

HoneyBook describes itself as built for anyone with clients, aimed at small businesses that work with clients. Its categories are event services, marketing, design and creative, professional services, personal services, and home and real estate. (honeybook.com)

Read on each linked page in October 2026. Check them again before you decide; vendors change plans often.

Where business tools fit — for a makeup artist

Software doesn't do your clients — it automates the business around it. And that part is the same for every makeup artist: find the work, manage it, bill for it, get paid. Each step has a tool — and the right single tool runs the whole loop, so the handoffs are automatic and you get back to your clients. Tap a step to see what gets automated.

  1. 1
    Find the work

    Get booked

    ↓

    A new client finds you and books a time — no phone tag, no double-booking.

    • CRM / contacts
    • Estimates & proposals
    • Booking / scheduling
    then ↓
  2. 2

    The session itself — with the client history, notes, packages, and add-ons right there instead of in three different places.

    • Job / project tracking
    • Time tracking
    • Expenses, materials & add-ons
    then ↓
  3. 3

    The work becomes the invoice — the hours, the add-ons, the materials, the deposit credited — totaled and sent, instead of re-typed at 9pm.

    • Invoicing
    • Deposits & credits
    then ↓
  4. 4

    Paid by card or link, the deposit credited, and what's overdue chased — without you doing it by hand.

    • Card / online payments
    • Automatic reminders

You can stitch four separate subscriptions across these four steps, or run one tool that does the whole flow so a booking becomes a job becomes an invoice becomes a payment without re-typing. Either way the goal is the same: less time on the business of the business, more on your clients. (Nexa is built to be the one — but the honest options for each step are above and below.)

Watch a job become an invoice

This is the connection that makes the rest worth it. A makeup artist's job already holds the services, the hours, the add-ons, and the materials — so the invoice builds itself from the work instead of you re-typing it at 9pm. Toggle an add-on or nudge the hours and watch it recompute.

The job Bridal party, 5 people
Service Bridal makeup (incl. trial) 1 × $350 $350
Service Bridesmaid makeup 4 × $95 $380
The invoice builds itself
Subtotal$790
Deposit credited−$250
Invoice total$540

You didn't write this invoice — the job did.

Calculate Your Full Stack

HoneyBook plus whatever else you're paying for:

Email yourself this comparison?

Switching from HoneyBook

1
Export your data — Go to Company Settings → export contacts and projects. Download templates separately.
2
Set up Nexa — 15-minute setup. Import your contacts and recreate your key templates.
3
Parallel run — Run both for 1-2 weeks. Transition active projects after they complete.
4
Cancel HoneyBook — Cancel before renewal. Save any contract templates as PDFs.
✓ 30-day money-back guarantee. Zero risk.

What This Means for Makeup Artists

The median makeup artist earns $35,000/year. At $432/year, HoneyBook is a recurring slice of that — paid again every year, whether the year was good or not. Owning the same jobs outright is $279 once, and the slice stops.

Nexa is $279 once. Invoicing, scheduling, CRM, time tracking, accounting — all connected, built for makeup artists. You own it like you own your Professional brush set (MAC, Sigma, Morphe).

Is Nexa actually right for a makeup artist?

An honest fit check — because the wrong tool is worse than no tool.

Right for you if

  • You run solo or a small team — like the 50,000 makeup artists in the US who do, and you wear every hat.
  • You're tired of paying every month for honeybook and a pile of apps that don't talk to each other.
  • You want invoicing, scheduling, and client tracking in one place — not scattered across five apps.
  • You'd rather own your software once, the way you own your Professional brush set (MAC, Sigma, Morphe).

Look elsewhere if

  • You have a large team that needs enterprise seats, granular roles, and dedicated admin staff — Nexa is built for solo and small operators (1–5), and a bigger platform will serve you better.
  • You need full payroll for a large team or deep, SKU-level inventory — that's not what Nexa is for.
  • You're genuinely happy paying monthly and don't mind stitching tools together. No tool fixes a workflow you already like.

The honest fit: if you're a solo or small makeup artists business that owns its tools and is sick of renting software, Nexa replaces your whole stack for $279 once. If you're scaling into a large team with dedicated admin staff, a bigger platform may fit better — and we'd rather tell you that now than sell you the wrong thing.

Makeup Artists by the numbers — by place

What makeup artists charge, city by city

$205 /sessionavg local price
+71%vs national
moderatesaturation
~5,161operators
8%growth
$219 /sessionavg local price
+83%vs national
highsaturation
~5,182operators
6%growth
$156 /sessionavg local price
+30%vs national
moderatesaturation
~2,872operators
4%growth
$143 /sessionavg local price
+19%vs national
highsaturation
~2,543operators
10%growth
$149 /sessionavg local price
+24%vs national
highsaturation
~2,237operators
8%growth

Local rates and saturation vary widely — price for the city you serve, not a national average.

Tax & registration where you operate

Where makeup artists actually talk shop

Your people are already online — swapping real numbers, tool picks, and war stories. Here's where to find them.

Recent in r/sweatystartup · Where solo service businesses swap real numbers and hard-won lessons.
Quit my six-figure corporate sales job to buy a home service franchise. On pace to do $2M+ this year. AMA. Three years ago I posted about starting a company with no construction experience. Here's what I've learned since. I run my business — it doesn't run me. I think AI search is about to change how local service businesses get found. Anyone else seeing this? Update: $12k/mo revenue after 1.5 years. What I'd do differently from day one.

Subreddits worth your time

r/MakeupAddiction

Active community — tool picks, pricing, and day-to-day questions.

Open on Reddit →
r/MakeupArtistLounge

Active community — tool picks, pricing, and day-to-day questions.

Open on Reddit →
r/freelance

Active community — tool picks, pricing, and day-to-day questions.

Open on Reddit →

Facebook groups to join

Makeup Artists Worldwide MUA Business Owners Bridal Makeup Artists Freelance Makeup Artists Network
Podcasts
🎧 The Makeup Chair Podcast

Scheduling, client records and invoicing are the pieces of that day. Some tools rent you each piece separately. A few — Nexa among them — bundle the lot and carry their own booking link, with no per-appointment cut. The sections below price both routes honestly.

What makeup artists actually deal with

A day in the life of a makeup artist

Wedding season is most of my year. A bridal booking starts months ahead with a trial: we talk about the look, the dress, the photos and the weather, and I test products on her skin, noting every shade and product so the day itself is a repeat. On the wedding day I arrive early with a full kit, lighting and a chair, and work through the bridal party on a schedule tight enough that one late bridesmaid can push the photographer back. Makeup has to survive heat, tears and ten hours, so prep, primer and setting are as important as colour. Hygiene is strict: disposable applicators, sanitised brushes between clients, no double-dipping. Photoshoots and events fill the rest of my calendar, and each has its own look, lighting and timing. Weddings are booked with a contract and a non-refundable deposit, with travel fees for venues out of town. My kit is a serious expense, and I'm constantly replacing products and chasing new shades for a wider range of skin tones. My portfolio and reviews bring in most of my bookings.

The tools a working makeup artist actually owns

Why makeup artists leave the big platforms

Where makeup artists actually talk shop

Local makeup artists on Nexa

Real makeup artists near you who run their business on Nexa — book directly, no platform fee. Are you a makeup artist? Post your business and get found in your area — $2.99 one-time. Or browse every makeup artist on Nexa →

The kit a working makeup artist owns

The tools of the trade — each a one-time buy that earns its keep for years.

Professional brush set (MAC, Sigma, Morphe)

Airbrush kit and compressor

Full product kit (foundations, palettes, false lashes)

Portable lighting (ring light, LED panels)

You paid for these once because good tools last. That's the bar your software should clear too — priced like a tool you own, $279 once, not a subscription that costs more than your kit every year.

How To Read This Page

How we put this guide together

We build a makeup artist's guide the same way every time, and we'd rather you trust it than take it on faith. Nexa is our product, so the test we hold ourselves to is simple: a tool only "wins" a job here when it genuinely does that job better for a makeup artist — and where something free, open-source, or buy-once does it better, we say so and link you to it. Where Nexa falls short (payroll is the honest example), we name the alternative outright.

Where the numbers come from

Found something out of date? Prices change and we don't catch every move the day it happens. This guide is published and maintained by the Nexa team; if a figure here is wrong, tell us and we'll fix it — getting it right matters more to us than the sale.

FAQ

Is Nexa really a HoneyBook replacement?

For solo makeup artists and small teams, yes. invoicing, scheduling, CRM, time tracking, task management, and full accounting — all for $279 once. HoneyBook may be better if you have a large team (10+) or need enterprise-specific features.

What does HoneyBook do that Nexa doesn't?

HoneyBook has features like Beautiful proposals and contracts and Client portal that some businesses rely on. For most solo makeup artists, these aren't dealbreakers.

How fast does Nexa pay for itself?

At $36/month, Nexa pays for itself in 7.8 months. After that: $432 saved every year.

Can I pay in installments?

Yes. Nexa is $279 as a one-time payment, or 3 payments of $99 ($297 total). Either way it's a one-time purchase — no subscription, no recurring fees ever.

$1,296 Over 3 Years. Or $279 Once (or 3 × $99).

Own your tools. Stop renting your software.

Get Nexa — $279 Once
or 3 payments of $99
✓ 30-day money-back — save $500 or full refund

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