QuickBooks vs Wave

Paid accounting vs free accounting. But you need more than accounting.

Quick Answer: QuickBooks: about $38/month ($456/year). Wave: about $19/month ($228/year). QuickBooks is the more expensive of the two. Which one is right depends on the work you do, and the section below picks between them. We also make a one-time-purchase alternative, Nexa; it is disclosed at the foot of this page rather than folded into the comparison.

QuickBooks

$38/mo

Businesses with payroll, inventory, or complex tax situations

Wave

$19/mo

Simple businesses who want free accounting

Nexa (ours)

$279 once

Service businesses who need operations AND accounting (Nexa + Wave = $279 total)

Bottom Line

QuickBooks ($38/mo) and Wave ($19/mo) are both established tools with real user bases, and for most people the honest answer is that either will do the job — the difference shows up in fit, not quality. Over three years the running totals are roughly $1,532 for QuickBooks and $766 for Wave, because subscription pricing compounds. Read the section below on which one suits your work; the cost table further down shows where the bill actually differs.

Can it pay for itself?

Nexa is $279 once, about $23 a month over its first year. Its Drain Guard reads your expenses (from a linked bank, an imported statement, or ones you type in), finds the charges that repeat, and adds them up by the month. Keep or Cut then walks you through them one at a time. Cancel $23 a month of charges you'd forgotten about and Nexa has paid for itself inside the first year.

It depends on what you find and what you cancel, so we don't promise a number. In our demo data, Drain Guard finds 5 subscriptions adding up to $110.13 a month. That is sample data, not a customer's.

Feature Comparison

FeatureQuickBooksWaveNexa
Pricing$20–$340/mo (typically $38)$0–$19/mo (typically $19)$279 once + Wave free = $279 total
AccountingFull double-entry, payroll, inventoryBasic double-entry, invoicing, receiptsInvoicing only — pair with accounting tool
OperationsNo (not built for it)NoYes — CRM, scheduling, jobs, invoicing

Detailed Breakdown

The Real Answer

QuickBooks or Wave: which one

If you are choosing between these two, this is the part that matters. Both are established products and neither is a mistake — the question is which fits how you actually work. We have left ourselves out of this section entirely.

Choose QuickBooks if…

  • You expect to grow into heavier requirements. QuickBooks’s ladder runs up to $340/month, so there is more product above you before you have to migrate again.
  • You work in Trades. That is a segment QuickBooks is built around and Wave is not.
  • Industry standard - accountants know it is something you actually use. It is one of the capabilities QuickBooks leads with.

Choose Wave if…

  • You want to start without paying. Wave has a free tier and QuickBooks does not — though its free tier has been cut back over time, so check what is still included.
  • Your budget is the binding constraint. Wave starts at $0/month against QuickBooks’s $20.
  • You may want to leave again later. Wave is the easier of the two to migrate away from, on our own switching notes.

What each one actually costs

Headline prices rarely survive contact with a real invoice. These are the parts of the bill that move: where the ladder starts and ends, what an extra seat adds, and what comes off the top of money you take through the tool. A dash means we do not have that figure recorded — not that the fee is zero.

 QuickBooksWave
How it is pricedMonthly subscriptionMonthly subscription
Entry price$20/mo$0/mo
Top published tier$340/mo$19/mo
Plan people typically land on$38/mo$19/mo
Per extra userNo per-user add-on; users are set by plan (Simple Start 1, Essentials 3, Plus 5, Advanced 25). More users means upgrading the plan—
Payment processingQuickBooks Payments: 2.99% cards/digital wallets on invoices; 2.5% card reader/Tap to Pay; 3.5% keyed; ACH 1% ($1 min). Rates as of 09/18/20262.9% + $0.60 per card, 3.4% + $0.60 Amex (Pro: first 10 card transactions/mo at 2.9% + $0); ACH rate not stated on pricing page (unverified)
Free tierNoYes, but reduced over time
Three-year total$1,368$684
Five-year total, with increases$2,280$1,140

QuickBooks

Simple Start ($38) — the cheapest QuickBooks Online plan with full invoicing/estimates for a one-person business; a second user forces Essentials ($85)

Wave

Pro — adds bank-transaction import, receipt capture and payment reminders a working small business needs; Starter is free but manual

Pricing checked . Vendors change prices without notice — check the vendor before deciding.

Where QuickBooks and Wave genuinely win

Both of these are real products that a lot of businesses run on happily. If a comparison page only tells you what is wrong with the tools it is comparing, it is selling you something. Here is the honest case for each.

What QuickBooks does well

  • Industry standard - accountants know it
  • 800+ app integrations
  • Comprehensive reporting
  • Bank feed reconciliation
  • Multi-currency support

What Wave does well

  • Free plan covering unlimited invoices and bookkeeping
  • Bank transaction import on Pro
  • Receipt capture
  • Late payment reminders
  • Simple enough to run without an accountant

Why People Compare QuickBooks and Wave

QuickBooks charges more ($38/mo against $19/mo) and tends to offer more depth for its target market. Wave at $19/mo is the accessible option, though it still reaches $228/year. Recurring pricing compounds, so the multi-year figure is the one that decides it.

There is a third shape to consider, and we should say plainly that it is ours: Nexa is a one-time purchase at $279 covering scheduling, invoicing, CRM, time tracking and job management. It suits people who want to stop paying monthly and can do without staffed support and a large integration ecosystem. If those matter to you, one of the two tools above is the better answer, and we would rather you bought the right thing.

The Real Question

Stop using accounting software for operations. Nexa + Wave = complete solution for $279.

For reference, since we are one of the three options named on this page: Nexa is $279 once, with no monthly fee and no per-seat charge. Whether that beats a subscription depends entirely on how long you would keep paying one.

The objections we hear most, by trade

This section is deliberately one-sided: it collects what operators complain about, which is only useful once you have read what each tool does well above. These are opinions from our own research notes — 223 assessments across 9 business categories — not audited findings or review-site ratings. We show the trade beside each one because most of these are conditional: a complaint about progress billing is decisive for an iron worker and irrelevant to a hair stylist. Where a complaint cites a price, it is the price that operator was quoted at the time.

QuickBooks

$55/month and zero scheduling capability. You still need another app for bookings.
— Bounce House Rental Operators
No crop-based COGS — you can't track seed and labor inputs against bushel output without three workarounds.
— Csa Operators
Complete overkill for a freelance writer. I don't need payroll, inventory, or 1099 management. I need a timer and an invoice button.
— Freelance Writers
$55/month and it doesn't understand short-term rental tax deductions, depreciation schedules, or per-property P&L tracking.
— Airbnb Hosts
$55/month and no job tracking from measurement through order through install.
— Blind & Shade Installers
You pay for QBO to do client work AND need another tool for your own business invoicing. Double software cost.
— Bookkeepers
No RMR account model. Every month is a manual invoice.
— Alarm Installers
Accounting software that can't calculate food cost per plate or manage event-based billing with headcount changes.
— Caterers
Overkill for a one-batch creamery. None of the inventory tracking knows what "mix" or "overrun" mean.
— Ice Cream Makers

Wave

Free but can't track per-wig material costs or differentiate custom vs. ready-made economics.
— Wig Makers
Free but nightlife accounting is chaos — cash, Venmo, promoter fees, and bar splits don't fit clean categories.
— Club Promoters
No recurring CSA share model — every renewal is a manual invoice. 200 members × manual = no.
— Csa Operators
Free but can't track per-beat revenue across leases, exclusives, and custom work.
— Beat Makers
Free but can't handle multi-property expense tracking or generate per-property profitability reports.
— Airbnb Hosts
No mileage tracking or per-client visit log.
— Cat Sitters
No per-visit needle cost, mileage, or supervising-vet rev share.
— Animal Acupuncturists
Free but can't manage class registration, attendance, or per-class supply cost tracking.
— Art Teachers
Free but can't track per-project costs across custom commissions and product sales.
— Blacksmiths

Assessments are recorded per trade, so the same tool reads differently depending on the work — a complaint about progress billing matters to an iron worker and not to a hair stylist. 16 trades are represented above; we add more as we record them.

What QuickBooks and Wave have actually done to their prices

Today's sticker price only tells you what a subscription costs today. These are dated changes, each linked to the announcement or report it comes from. Tap one for the numbers.

Since launch Nexa — $279 once. No annual hike, no per-seat creep, no "your plan is changing" email.

Only changes we can link to a vendor announcement or a named publication are listed. Plans, add-ons and discounts vary, so check the vendor's current pricing page before you decide.

What you actually get for a monthly fee

Comparing "$X per month forever" against "$279 once" is not a fair fight unless we say what the monthly fee is buying. It buys real things:

Where we think the trade goes the other way: those benefits are priced as rent, they compound every year you keep paying, and you stop having them the month you stop. Which side of that is worth more depends on your business, not on our opinion — run the numbers below on your own tool list rather than taking ours.

How to read this page

Compare All Three

Run the numbers on your own tool list

30-day money-back guarantee. Replaces both subscriptions.

Pricing verified March 2026.

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