You're Switching from Square.
Here's Why Home Bakers Choose Nexa.

Square
$29/mo
$348/year — every year, forever
Nexa
$279
Once. Own it forever.
or 3 payments of $99
Break even in 9.6 months. Then it's free forever.
"Switched from Square after the last price increase. Nexa does everything I needed for $279. Wish I'd done it sooner."
— Verified home baker, former Square customer

The Bottom Line

Home Bakers on Square pay $29/month — $348/year. Over three years, that's $1,168. Nexa is $279 once. Break-even runs about 9.6 months. The median home baker earns $28,000/year, so Square's annual cost is roughly 1.2% of typical revenue — every year, forever.

Key Numbers

$28,000
Median home baker income
2.5%
Typical SaaS spend as % of revenue
9.6 mo
Break-even vs Square
$889
3-year savings switching to Nexa

What Square Is Costing You

The Damage

Square monthly $29/mo
Annual drain $348/yr
Year 2 (11.4% SaaS inflation) $388
Year 3 $432
3-year total $1,168

That's $1,168 gone. And you don't own anything. Stop paying, lose access.

Your Square subscription has cost you $0.00 since you opened this page.

Why Home Bakers Leave Square

Processing fees add up (2.6-3.5% per transaction)
2025 price increase: in-person went from $0.10 to $0.15 per transaction
Online fees jumped to 3.3% on Free plan
Add-ons like payroll, loyalty, marketing stack up
Account stability risk - surprise fund holds
Home Bakers are leaving Square every week.

You're not the only one who's had enough.

Why This Matters for Home Bakers

You have 3 custom cake orders this weekend — a birthday cake, a baby shower cake, and two dozen cupcakes for a corporate event. The birthday cake client changed the flavor yesterday and you already bought ingredients. You need to price the corporate cupcakes but butter went up 20% since your last order. The baby shower client wants delivery 45 minutes away — did you charge a delivery fee? Your costs are tracked in a notebook, your orders come through Instagram DMs, and invoicing is Venmo requests sent manually.

Home Bakers face unique challenges: Pricing baked goods when ingredient costs change monthly. Tracking ingredient costs per order for accurate profit margins. Managing custom orders with deposits, dietary restrictions, and delivery logistics. Cottage food law compliance — order limits, labeling requirements. On top of all that, Square charges $29/month ($348/year) — money that comes directly from your revenue. The median home baker earns $28,000/year. Software at $348/year is a meaningful percentage of that income, every year, forever. And you do not own anything.

Your Stand mixer (KitchenAid, commercial) is yours. You bought it once. Nexa works the same way — $279 once for invoicing, scheduling, CRM, time tracking, and full accounting. All connected. All offline-capable. You own it like you own your tools.

Your Full Stack Cost

Square is just one piece. What else are you losing money on?

Want this breakdown emailed to you?

Your exact Square cost, full stack total, and what switching saves. 10 seconds.

"I was paying Square $29/month and didn't question it until I did the math. $1,168 over 3 years for tools I don't even own. Nexa was $279. Once. Done."
— Home baker business owner

What You Get Instead

Feature Square Nexa
Invoicing
Scheduling
CRM
Time Tracking
Full Accounting ✓ (SIMPL)
Task Management
Price $29/mo forever $279 once
or 3 × $99
3-Year Cost $1,168 $279
Stop paying? Lose everything Keep everything forever

Switching Takes 1-2 Days

Most home bakers are fully switched before the weekend.

1

Export your data

Go to Square Dashboard → Customers → Export. Also export transactions and item library.

2

Set up Nexa

15-minute setup. Import your customer list and service/product catalog.

3

Parallel run

Run both for 1-2 weeks. Test invoicing and booking through Nexa.

4

Cancel Square

Cancel paid subscriptions. Keep free account for records access.

✓ Run both in parallel. Cancel Square when you're confident. Zero risk.

What home bakers actually deal with

A day in the life of a home baker

You have 3 custom cake orders this weekend — a birthday cake, a baby shower cake, and two dozen cupcakes for a corporate event. The birthday cake client changed the flavor yesterday and you already bought ingredients. You need to price the corporate cupcakes but butter went up 20% since your last order. The baby shower client wants delivery 45 minutes away — did you charge a delivery fee? Your costs are tracked in a notebook, your orders come through Instagram DMs, and invoicing is Venmo requests sent manually.

The tools a working home baker actually owns

Why home bakers leave the big platforms

Where home bakers actually talk shop

Local home bakers on Nexa

Real home bakers near you who run their business on Nexa — book directly, no platform fee. Are you a home baker? Post your business and get found in your area — $2.99 one-time. Or browse every home baker on Nexa →

FAQ

Is Nexa really a Square replacement for home bakers?

For solo operators and small teams (1-5), yes. Nexa includes invoicing, scheduling, CRM, time tracking, task management, and full accounting. Square may be better if you have a large team (10+) or need enterprise-specific features.

$279 seems like a lot.

It's $7.75/month over 3 years. Square is $29/month — that's $1,168 over 3 years. Which is more? And if you'd rather split it, Nexa is also available as 3 payments of $99.

Can I pay in installments?

Yes. Nexa is $279 as a one-time payment, or 3 payments of $99 ($297 total). Either way it's a one-time purchase — no subscription, no recurring fees ever.

What if I don't like it?

30-day money-back guarantee. Full refund. If Nexa doesn't save you $500 in year one, you get every penny back.

Can I import my Square data?

Export your data from Square as CSV, import into Nexa in about 5 minutes.

Home Bakers in Cambridge

The average solo operator there spends about $3,720/year on software — and home baker face their own version of that math. MA state licensing requirements apply.

Numbers reflect typical solo operators in the Cambridge metro. Your situation will vary.

If You Need These — Nexa Has Them

Specific gaps Home Bakers run into with Square, and what Nexa does instead.

Square gapNo offline payment processing
NexaBuilt into Nexa’s $279 once purchase — no separate add-on.
Square gapLimited inventory for retail
NexaInventory tracking included for product and service businesses.
Square gapHigher processing fees than interchange-plus
Nexa$279 once — not $69/month forever.

Where Home Bakers Talk Shop

If you want to compare notes or see how other home bakers are running their tools, here's where the conversation happens.

Reddit
r/Baking, r/CakeBusiness, r/cottagefoods
Forums
CakeCentral.com Forum
YouTube
Chelsweets, Cake by Courtney, How To Cake It, Preppy Kitchen
Podcasts
The Home Baker's Podcast
"Square raised prices again and I was done. Found Nexa — $279 once. I own it. No more 'we're updating our pricing' emails. Best business decision this year."
— Home baker, switched from Square

Stop Losing $348/Year to Square

$1,168 over 3 years. Or $279 once (or 3 × $99). Own your tools.

Get Nexa — $279 Once
or 3 payments of $99
✓ 30-day money-back guarantee — save $500 or full refund

Still want Square?

We think Nexa is the better deal at $279 once vs $29/mo. But if you've decided on Square, here's the link. No hard feelings.

Square — $29/mo →

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