You're Switching from HoneyBook.
Here's Why Permanent Makeup Artists Choose Nexa.

HoneyBook
$39/mo
$468/year — every year, forever
Nexa
$279
Once. Own it forever.
or 3 payments of $99
Break even in 7.2 months. Then it's free forever.
"Switched from HoneyBook after the last price increase. Nexa does everything I needed for $279. Wish I'd done it sooner."
— Verified Permanent Makeup Artist, former HoneyBook customer

The Bottom Line

Permanent Makeup Artists on HoneyBook pay $39/month — $468/year. Over three years, that's $1,570. Nexa is $279 once. Break-even runs about 7.2 months. The median Permanent Makeup Artist earns $35,000/year, so HoneyBook's annual cost is roughly 1.3% of typical revenue — every year, forever.

Key Numbers

$35,000
Median Permanent Makeup Artist income
2.5%
Typical SaaS spend as % of revenue
7.2 mo
Break-even vs HoneyBook
$1,291
3-year savings switching to Nexa

What HoneyBook Is Costing You

The Damage

HoneyBook monthly $39/mo
Annual drain $468/yr
Year 2 (11.4% SaaS inflation) $521
Year 3 $581
3-year total $1,570

That's $1,570 gone. And you don't own anything. Stop paying, lose access.

Your HoneyBook subscription has cost you $0.00 since you opened this page.

Why Permanent Makeup Artists Leave HoneyBook

✗89% price increase in February 2025
✗Payment processing fees add up
✗Limited geographic availability
✗Team member caps on lower tiers
✗Not suited for complex workflows
✗My least favorite thing is the price. As a solo entrepreneur, budget is tight and the barrier to entry is around $40 a m
✗89% price hike - is it still worth it to stay or switch?
Permanent Makeup Artists are leaving HoneyBook every week.

You're not the only one who's had enough.

Why This Matters for Permanent Makeup Artists

Your first client is a new brow procedure, so you spend a long time up front on the consultation and mapping, measuring with calipers and string, drawing the shape with a pencil, and getting her to approve it in the mirror before a single stroke, because PMU is semi-permanent and there's no easy undo. You apply the numbing, let it set, then work the rotary machine, implanting pigment into the brows in even passes, wiping and re-numbing as you go. The procedure runs a couple of hours. You walk her through aftercare, that the brows will darken and scab before they soften, and you book her six-to-eight-week perfecting session, which is part of the price and where the result actually gets finished, except people skip it and then blame you for patchy brows. The afternoon is a lip blush on a returning client and a color correction on someone whose brows healed too warm on her skin, which is its own skill. Between clients you're sterilizing, swapping disposables, and answering anxious texts from people in the scabbing phase convinced something's wrong. The hard part of the business is the rhythm of consult, procedure, perfecting session per client, three appointments that all have to connect, plus pricing brows, liner, and lip as separate services with the touch-up baked in.

Permanent Makeup Artists face unique challenges: The six-to-eight-week perfecting session is part of the price, but clients no-show it and then complain about patchy healed results. Consultations and patch tests that have to happen before the procedure but rarely get scheduled cleanly. Healed color that shifts on certain skin types, leading to color-correction work and unhappy first-timers. Pricing brows, liner, and lip blush as separate services plus the included touch-up, then it blurs at checkout. On top of all that, HoneyBook charges $39/month ($468/year) — money that comes directly from your revenue. The median Permanent Makeup Artist earns $35,000/year. Software at $468/year is a meaningful percentage of that income, every year, forever. And you do not own anything.

Your Rotary PMU machine with disposable cartridge needles is yours. You bought it once. Nexa works the same way — $279 once for invoicing, scheduling, CRM, time tracking, and full accounting. All connected. All offline-capable. You own it like you own your tools.

Your Full Stack Cost

HoneyBook is just one piece. What else are you losing money on?

Want this breakdown emailed to you?

Your exact HoneyBook cost, full stack total, and what switching saves. 10 seconds.

"I was paying HoneyBook $39/month and didn't question it until I did the math. $1,570 over 3 years for tools I don't even own. Nexa was $279. Once. Done."
— Permanent Makeup Artist business owner

What You Get Instead

Feature HoneyBook Nexa
Invoicing ✓ ✓
Scheduling ✗ ✓
CRM ✗ ✓
Time Tracking ✗ ✓
Full Accounting ✗ ✓ (SIMPL)
Task Management ✗ ✓
Price $39/mo forever $279 once
or 3 × $99
3-Year Cost $1,570 $279
Stop paying? Lose everything Keep everything forever

Switching Takes 1-2 Days

Most permanent makeup artists are fully switched before the weekend.

1

Export your data

Go to Company Settings → export contacts and projects. Download templates separately.

2

Set up Nexa

15-minute setup. Import your contacts and recreate your key templates.

3

Parallel run

Run both for 1-2 weeks. Transition active projects after they complete.

4

Cancel HoneyBook

Cancel before renewal. Save any contract templates as PDFs.

✓ Run both in parallel. Cancel HoneyBook when you're confident. Zero risk.

What permanent makeup artists actually deal with

A day in the life of a permanent makeup artist

Your first client is a new brow procedure, so you spend a long time up front on the consultation and mapping, measuring with calipers and string, drawing the shape with a pencil, and getting her to approve it in the mirror before a single stroke, because PMU is semi-permanent and there's no easy undo. You apply the numbing, let it set, then work the rotary machine, implanting pigment into the brows in even passes, wiping and re-numbing as you go. The procedure runs a couple of hours. You walk her through aftercare, that the brows will darken and scab before they soften, and you book her six-to-eight-week perfecting session, which is part of the price and where the result actually gets finished, except people skip it and then blame you for patchy brows. The afternoon is a lip blush on a returning client and a color correction on someone whose brows healed too warm on her skin, which is its own skill. Between clients you're sterilizing, swapping disposables, and answering anxious texts from people in the scabbing phase convinced something's wrong. The hard part of the business is the rhythm of consult, procedure, perfecting session per client, three appointments that all have to connect, plus pricing brows, liner, and lip as separate services with the touch-up baked in.

The tools a working permanent makeup artist actually owns

Local permanent makeup artists on Nexa

Real permanent makeup artists near you who run their business on Nexa — book directly, no platform fee. Are you a permanent makeup artist? Post your business and get found in your area — $2.99 one-time. Or browse every permanent makeup artist on Nexa →

FAQ

Is Nexa really a HoneyBook replacement for permanent makeup artists?

For solo operators and small teams (1-5), yes. Nexa includes invoicing, scheduling, CRM, time tracking, task management, and full accounting. HoneyBook may be better if you have a large team (10+) or need enterprise-specific features.

$279 seems like a lot.

It's $7.75/month over 3 years. HoneyBook is $39/month — that's $1,570 over 3 years. Which is more? And if you'd rather split it, Nexa is also available as 3 payments of $99.

Can I pay in installments?

Yes. Nexa is $279 as a one-time payment, or 3 payments of $99 ($297 total). Either way it's a one-time purchase — no subscription, no recurring fees ever.

What if I don't like it?

30-day money-back guarantee. Full refund. If Nexa doesn't save you $500 in year one, you get every penny back.

Can I import my HoneyBook data?

Export your data from HoneyBook as CSV, import into Nexa in about 5 minutes.

Permanent Makeup Artists in Tulsa

The average solo operator there spends about $2,112/year on software — and Permanent Makeup Artist face their own version of that math. OK state licensing requirements apply.

Numbers reflect typical solo operators in the Tulsa metro. Your situation will vary.

If You Need These — Nexa Has Them

Specific gaps Permanent Makeup Artists run into with HoneyBook, and what Nexa does instead.

✗
HoneyBook gapLimited for product-based businesses
✓
NexaBuilt into Nexa’s $279 once purchase — no separate add-on.
✗
HoneyBook gapNo inventory management
✓
NexaInventory tracking included for product and service businesses.
✗
HoneyBook gapBasic reporting
✓
NexaP&L, balance sheet, and 21 reports — built in.
"HoneyBook raised prices again and I was done. Found Nexa — $279 once. I own it. No more 'we're updating our pricing' emails. Best business decision this year."
— Permanent Makeup Artist, switched from HoneyBook

Stop Losing $468/Year to HoneyBook

$1,570 over 3 years. Or $279 once (or 3 × $99). Own your tools.

Get Nexa — $279 Once
or 3 payments of $99
✓ 30-day money-back guarantee — save $500 or full refund

Still want HoneyBook?

We think Nexa is the better deal at $279 once vs $39/mo. But if you've decided on HoneyBook, here's the link. No hard feelings.

HoneyBook — $39/mo →

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