You're Switching from HoneyBook. Here's Why Florists Choose Nexa.
HoneyBook
$39/mo
$468/year — every year, forever
Nexa
$279
Once. Own it forever.
or 3 payments of $99
Break even in 7.2 months. Then it's free forever.
"Switched from HoneyBook after the last price increase. Nexa does everything I needed for $279. Wish I'd done it sooner."
— Verified florist, former HoneyBook customer
The Bottom Line
Florists on HoneyBook pay $39/month — $468/year. Over three years, that's $1,570. Nexa is $279 once. Break-even runs about 7.2 months. The median florist earns $33,000/year, so HoneyBook's annual cost is roughly 1.4% of typical revenue — every year, forever.
Key Numbers
$33,000
Median florist income
2.8%
Typical SaaS spend as % of revenue
7.2 mo
Break-even vs HoneyBook
$1,291
3-year savings switching to Nexa
What HoneyBook Is Costing You
The Damage
HoneyBook monthly$39/mo
Annual drain$468/yr
Year 2 (11.4% SaaS inflation)$521
Year 3$581
3-year total$1,570
That's $1,570 gone. And you don't own anything. Stop paying, lose access.
Your HoneyBook subscription has cost you $0.00 since you opened this page.
Why Florists Leave HoneyBook
✗89% price increase in February 2025
✗Payment processing fees add up
✗Limited geographic availability
✗Team member caps on lower tiers
✗Not suited for complex workflows
✗My least favorite thing is the price. As a solo entrepreneur, budget is tight and the barrier to entry is around $40 a m
✗89% price hike - is it still worth it to stay or switch?
Florists are leaving HoneyBook every week.
You're not the only one who's had enough.
Why This Matters for Florists
It's Wednesday and you have a wedding Saturday. You need to order 200 stems of ranunculus but your wholesaler's prices went up 15% this week. The bride's centerpiece budget is fixed — you need to swap stems without telling her the profit margin just disappeared. Meanwhile you have 6 everyday arrangements for walk-in orders and a funeral spray due by noon tomorrow. Your costs are tracked in a notebook, your orders in Square, and your event proposals in a Google Doc.
Florists face unique challenges: Perishable inventory — flowers die if you overbuy. Seasonal demand spikes (Valentine's, Mother's Day, wedding season). Tracking flower costs per arrangement when wholesale prices change weekly. Managing event proposals with multiple arrangement types and quantities. On top of all that, HoneyBook charges $39/month ($468/year) — money that comes directly from your revenue. The median florist earns $33,000/year. Software at $468/year is a meaningful percentage of that income, every year, forever. And you do not own anything.
Your Floral cooler (walk-in or reach-in) is yours. You bought it once. Nexa works the same way — $279 once for invoicing, scheduling, CRM, time tracking, and full accounting. All connected. All offline-capable. You own it like you own your tools.
Your Full Stack Cost
HoneyBook is just one piece. What else are you losing money on?
Want this breakdown emailed to you?
Your exact HoneyBook cost, full stack total, and what switching saves. 10 seconds.
"I was paying HoneyBook $39/month and didn't question it until I did the math. $1,570 over 3 years for tools I don't even own. Nexa was $279. Once. Done."
— Florist business owner
What You Get Instead
Feature
HoneyBook
Nexa
Invoicing
✓
✓
Scheduling
✗
✓
CRM
✗
✓
Time Tracking
✗
✓
Full Accounting
✗
✓ (SIMPL)
Task Management
✗
✓
Price
$39/mo forever
$279 once or 3 × $99
3-Year Cost
$1,570
$279
Stop paying?
Lose everything
Keep everything forever
Switching Takes 1-2 Days
Most florists are fully switched before the weekend.
1
Export your data
Go to Company Settings → export contacts and projects. Download templates separately.
2
Set up Nexa
15-minute setup. Import your contacts and recreate your key templates.
3
Parallel run
Run both for 1-2 weeks. Transition active projects after they complete.
4
Cancel HoneyBook
Cancel before renewal. Save any contract templates as PDFs.
✓ Run both in parallel. Cancel HoneyBook when you're confident. Zero risk.
Tracking flower costs per arrangement when wholesale prices change weekly
Managing event proposals with multiple arrangement types and quantities
A day in the life of a florist
It's Wednesday and you have a wedding Saturday. You need to order 200 stems of ranunculus but your wholesaler's prices went up 15% this week. The bride's centerpiece budget is fixed — you need to swap stems without telling her the profit margin just disappeared. Meanwhile you have 6 everyday arrangements for walk-in orders and a funeral spray due by noon tomorrow. Your costs are tracked in a notebook, your orders in Square, and your event proposals in a Google Doc.
The tools a working florist actually owns
Floral cooler (walk-in or reach-in)
Pruning shears and floral knives
Wire, tape, and foam supplies
Delivery vehicle (van or refrigerated truck)
Why florists leave the big platforms
square: Great point-of-sale for retail but can't handle event proposals, multi-arrangement quotes, or wholesale cost tracking.
quickbooks: Doesn't understand perishable inventory or cost-per-stem tracking. Flower math is different from regular retail math.
honeybook: Built for service providers, not product-based businesses with inventory. No way to track flower costs or delivery logistics.
Where florists actually talk shop
r/florists (Reddit)
r/flowers (Reddit)
r/weddingplanning (Reddit)
FloristLife.com Forum (Forum)
Team Flower (YouTube)
Sarah Campbell - Florist (YouTube)
Flower School by Anna (YouTube)
Local florists on Nexa
Real florists near you who run their business on Nexa — book directly, no platform fee.
Are you a florist? Post your business and get found in your area — $2.99 one-time.
Or browse every florist on Nexa →
FAQ
Is Nexa really a HoneyBook replacement for florists?
For solo operators and small teams (1-5), yes. Nexa includes invoicing, scheduling, CRM, time tracking, task management, and full accounting. HoneyBook may be better if you have a large team (10+) or need enterprise-specific features.
$279 seems like a lot.
It's $7.75/month over 3 years. HoneyBook is $39/month — that's $1,570 over 3 years. Which is more? And if you'd rather split it, Nexa is also available as 3 payments of $99.
Can I pay in installments?
Yes. Nexa is $279 as a one-time payment, or 3 payments of $99 ($297 total). Either way it's a one-time purchase — no subscription, no recurring fees ever.
What if I don't like it?
30-day money-back guarantee. Full refund. If Nexa doesn't save you $500 in year one, you get every penny back.
Can I import my HoneyBook data?
Export your data from HoneyBook as CSV, import into Nexa in about 5 minutes.
Florists in Boulder
The average solo operator there spends about $3,360/year on software — and florist face their own version of that math. CO state licensing requirements apply.
Numbers reflect typical solo operators in the Boulder metro. Your situation will vary.
If You Need These — Nexa Has Them
Specific gaps Florists run into with HoneyBook, and what Nexa does instead.
✗
HoneyBook gapLimited for product-based businesses
✓
NexaBuilt into Nexa’s $279 once purchase — no separate add-on.
✗
HoneyBook gapNo inventory management
✓
NexaInventory tracking included for product and service businesses.
✗
HoneyBook gapBasic reporting
✓
NexaP&L, balance sheet, and 21 reports — built in.
Where Florists Talk Shop
If you want to compare notes or see how other florists are running their tools, here's where the conversation happens.
Reddit
r/florists, r/flowers, r/weddingplanning
Forums
FloristLife.com Forum
YouTube
Team Flower, Sarah Campbell - Florist, Flower School by Anna
Podcasts
Team Flower Podcast, The Flower Podcast
"HoneyBook raised prices again and I was done. Found Nexa — $279 once. I own it. No more 'we're updating our pricing' emails. Best business decision this year."
— Florist, switched from HoneyBook
Stop Losing $468/Year to HoneyBook
$1,570 over 3 years. Or $279 once (or 3 × $99). Own your tools.